Cause Marketing

What is Cause Marketing?

In a nutshell, cause marketing is a promotional opportunity for businesses to do well by doing good.

By aligning with a nonprofit, a company may sell more products and/or services, creating a larger profit (doing well). And, by donating a portion of those profits to the charitable organization, the company also is making a difference to causes which make the world a better place (doing good). It’s the classic win/win situation.

The Lustgarten Foundation welcomes cause marketing proposals from businesses interested in joining the fight against pancreatic cancer. Whether you want to make a single, annual donation, donate a percentage of the sale price of a particular product or service, or give the net proceeds from a specific item, we’ve tried to make supporting us easy!

Simply complete and return the Cause Marketing Application telling us a little about your company and/or product or service. We’ll review your application and get back to you as quickly as we can. Once approved, you can use your marketing platforms (advertising, public relations, social media, your website, etc) to let your customers know how their purchases will help fund pancreatic cancer research.

Then, at regularly scheduled intervals, you’ll send payment to the Lustgarten Foundation to fulfil your end of the agreement to consumers and the Foundation. As always, 100 percent of every donation goes directly to pancreatic cancer research.

As a Better Business Bureau Accredited Charity, the Lustgarten Foundation follows the Bureau’s guidelines for cause marketing to ensure our partners, their customers and our supporters have a clear understanding of how the sale of products or services will benefit the Foundation.


Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation:

  • the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to the Lustgarten Foundation for every xyz company product sold),
  • the duration of the campaign (e.g., the month of November, Pancreatic Cancer Awareness Month),
  • any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).


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